Louis Vuitton, world leader in luxury goods staged its women's pret a porter show outside Paris for the first time in Tokyo on June 7th 2006.
First Time Ever Fashion Show Out of Paris
First row, celebrities, and exceptional party
The show, created and presented by Artistic Director, Marc Jacobs, took place at Yumenoshima Park, in a specially built marquee, the first time that this park has seen a fashion event. It presented the Louis Vuitton Fall/Winter 2006-07 collection. The show was followed by a fabulous party for 1000 privileged guests, with a lot of celebrities and trend-setters.
Bernard Arnault, President & CEO of LVMH Moet Hennessy - Louis Vuitton and Yves Carcelle, President of Louis Vuitton received international press from all over Asia and such exceptional personalities as Wing Shya (Hong Kong), Xu Jing-Lei (China), Chen Bo Lin (Taiwan), Simon Yam (Hong Kong), Nigo (Japan), Ryoko Yonekura (Japan), Nanaka Matsushima (Japan), Kyoko Hasegawa (Japan) to name but a few.
International DJs such as Nigo, Jus Ske and Benjamin from "Le Baron", "Colette dance class", roller girls and catering by French Chef Pierre Herme were few of the highlights of the party offered to the guests. Last but not least, the decor of gold was set off by iconic singer Grace Jones transforming the party into "the" place to be.
Marc Jacobs, awarded on June 6th "Designer of the year" by Japanese "Fashion Editors Club" commented on the event: "There is a lot of energy in Tokyo and I wanted to thank all our Asian and Japanese customers for their strong support since the beginning. This is a great moment for all of us and I am very happy to be here with all my team members. And I wanted to bring all the excellence and quality of the Parisian show into Tokyo."
Yves Carcelle said "this is a landmark presentation of our entire show, not a pre collection or a presentation of selected items. Marc and his team are very excited at the prospect of staging a show in Japan, as am I. This is an opportunity for us to communicate directly with our important Asian audience, while giving them a small thank you for their support for Louis Vuitton throughout its history."
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