MAbackstage: Marielle Byworth selling exclusively in Hong Kong @

Hong Kong’s style siblings Gilbert and Cindy Yeung

launch unique “brother & sister” concept store and café.

(Hong Kong, 23 March 2010) dragon-i founder Gilbert Yeung and his sister, Emperor Group Director, Cindy Yeung, have collaborated to launch a unique and spacious new concept store, brother & sister, at 1881 Heritage, the chic new restaurant and retail development in what was formerly the Marine Police Headquarters in Kowloon, Hong Kong.

Conveniently located in the heart of Kowloon’s premier shopping area, Canton Road in Tsim Sha Tsui, the hip new brother & sister concept store is opened by Gilbert and Cindy Yeung with friends and partners, Gordon Lam and Jackson Ng.

The inspiration for this one-of-a-kind concept store came about when brother & sister team, Gilbert and Cindy Yeung, decided that a combination of Emperor’s fine jewellery and watches, a trendy bar-café and a unique fashion boutique was the ideal retail formula and one that was simply unbeatable.

Designed by New York-based Mark Zeff, founder of international design consultancy Zeff Design, the brother & sister concept reflects the designer’s philosophy of combining natural fusion with environmental and interior design elements to create an experience that inspires and stimulates the senses.

The overall result is 2,800 square feet of hip, modern retail space that simply oozes a super-cool, rock ‘n roll vibe.

The brother & sister concept café is located on the basement level of the Emperor Jewellery store at 1881 Heritage. Complete with invitingly large, plush leather chairs and sofas, a menu of mouth-watering comfort food and a chic cocktail bar, it’s an ideal place for in the know travellers and locals alike to relax and recharge after their shopping.

It is also a superb place to find a unique and eclectic collection of exclusive fashion and lifestyle items, most of which cannot be found anywhere else in Hong Kong.

Some of the unique items available at the store include a wide range of rare or limited edition sneakers from brands such as Hong Kong based brand Cipher, Dolce & Gabbana, Greedy Genius and Android Homme as well as items from Puma and Reebok.

Limited edition cross over brands such as Mihara for Puma; Alexander McQueen for Puma; Jeremy Scott for Adidas; David Beckham for Adidas; and Jump by Taboo (a member of Black Eyed Peas).

There is also a superb collection of unique and rare designer sunglasses including Dita Eyewear from Los Angeles, Nathan Jenden as well as vintage pieces from Guy Laroche and Playboy.

Other items in the eclectic collection include jewellery items by Justin Davis, Deep Anger, Marielle Byworth and the infamous Rock Candy. Chic and trendy designer watches from brands such as Lip Watch, Nixon, Tiret, Toy watch and U-Boat are guaranteed to leave you wanting more.

Besides these are Aesop skin, hair and body products, Cowshed bath and body products, Chouette fashion watches, Crystal Jam glammed up Swarovski accessories, Dosh unisex wallets, and DL & Co. candles, to name but a few.

Needless to say there is also a selection of cool dragon-i memorabilia including T shirts, staff uniforms and cd collections from what after 7 years is still Hong Kong’s hottest nightspot.

brother & sister is also the ideal, centrally located venue at which to meet friends, family or colleagues for a relaxing end-of-day beverage or any of a selection of special cocktails available at the bar which sits in front of a ultra-modern white-washed accent wall of speakers – perfect for relaxing as you enjoying the latest musical hits.

It is also a unique place to hold small exclusive parties and events, such as the private party held for cult designer Jeremy Scott recently whose limited edition range for Adidas is on display at the store.

brother & sister is located at :

The basement, Emperor Jewellery, Shop B-02, 2A Canton Road, 1881 Heritage, Tsim Sha Tsui, Kowloon, Hong Kong

Tel +852 2369 1991